auma advisory
REPUTATION MANAGEMENT CRISIS COMMUNICATIONS NATION BRANDING
BUILDING REPUTATION THAT DRIVES INFLUENCE
Auma Advisory is a boutique reputation management consultancy that advances the strategic positioning and commercial interests of leaders and institutions across Africa. We partner with clients to define global visibility through a local lens and deepen influence amongst the audiences that matter.

ADVISOR TO LEADERS & NATIONS
Founder of Auma Advisory, Sandra Allimadi is a global reputation and crisis communications expert who has spent 16 years leading narrative, reputation and crisis strategy for leaders and brands operating under intense global scrutiny. From the FIFA World Cup to World Expos and sovereign offices, she provides legacy-driven counsel during critical moments across Africa and the Gulf.
SERVICES
01.
NARRATIVE & POSITIONING STRATEGY
Defining and creating ownership of what nations, institutions and leaders stand for and how their stories are told.
02.
EXECUTIVE MEDIA PROFILING
Building the visibility of leaders across the platforms that shape opinion.
03.
CAMPAIGN STRATEGY & DELIVERY
Designing global campaigns that reach key audiences through culturally attuned communications strategies.
04.
REPUTATION & RISK ADVISORY
Identifying, mitigating and managing emerging issues through proactive communications solutions.
05.
CRISIS COMMUNICATIONS READINESS
Equipping leaders and communications teams to handle live issues through tailor made strategies that cover up to 100 scenarios.
06.
MEDIA TRAINING
Preparing spokespeople to confidently engage with media and help create clarity that delivers impact.
HOW WE PARTNER
There are three core partnership models to meet short and long-term communications needs. Each model serves as a standalone service with the option to be combined as the scope of work requires.
01.
PROJECT
A defined scope and fixed fee ideal for media training, a crisis communications plan or a multi-market campaign.
02.
RETAINER
Partnership for leaders and institutions requiring ongoing reputation management and crisis communications solutions.
03.
DAY
Senior counsel booked by the day or half day - ideal for live issues and one-off advisory work.
LET'S TALK
Let's talk about what the world should know about you.
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