auma advisory
CRISIS COMMUNICATIONS REPUTATION MANAGEMENT NATION BRANDING
YOUR PARTNER IN HIGH-STAKES GLOBAL MOMENTS
Auma Advisory is a boutique, global consultancy at the intersection of reputation strategy, crisis preparedness and high-stakes communications. We protect and promote the reputation of Heads of State, Global Brands and International Organisations across EMEA and the Emerging Markets - safeguarding their strategic positioning and commercial interests when it matters most.

ADVISOR TO LEADERS
UNDER SCRUTINY
Founder of Auma Advisory, Sandra Allimadi is a global reputation and crisis communications expert who has spent 16 years leading reputation and crisis strategy for leaders and brands operating under intense global scrutiny. From the FIFA World Cup to World Expos and Sovereign Offices, she provides legacy-driven counsel during critical moments across the Gulf, East Africa and Europe.
OUR SERVICES
Auma Advisory partners with governments, brands and senior leaders to build reputation resilience before, during and after a crisis. Assignments run on a project basis, retainer, or ad hoc hourly advisory.
01.
REPUTATION & CRISIS ADVISORY
Senior counsel on reputation, emerging risk and crisis response strategy for leadership and communications teams navigating complex, high-stakes situations.
02.
IN-HOUSE CAPACITY BUILDING
Building crisis-ready in-house teams through preparedness frameworks, issues management systems and media readiness training.
03.
CAMPAIGN STRATEGY & DELIVERY
Creative multi-market campaign strategy that protects brand interests through culturally attuned, audience-led communications.
04.
HOSTILE MEDIA TRAINING
Robust and issues-driven media training that prepares spokespeople to hold their ground under pressure.
05.
CRISIS PLANNING
Tailored crisis communications plans, scenario mapping and hostile Q&A development for the issues most likely to escalate amid shifting global conditions.
06.
HORIZON SCANNING
Development of an early warning risk monitoring system that mitigates and manages threats to personal, corporate and brand reputation.
HOW WE PARTNER
There are three core partnership models to meet short and long-term communications needs. Each model serves as a standalone service with the option to be combined as the scope of work requires.
01.
PROJECT-BASED
A defined scope and fixed fee - ideal for media training, a crisis communications plan, or a multi-market campaign.
02.
RETAINER
Ongoing partnership for organisations that want continuous reputation advisory and crisis communications handling.
03.
AD HOC HOURLY
Flexible, by-the-hour support for crisis communications management during live issues and risk flares.
LET'S TALK
Whether you're preparing your team for a key moment or need counsel on something live, get in touch.
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